Lab Report on milk co-motion Essay

1. Provide a possible explanation of phenomenon you observed based on the  result of your experiment. When food color is added to milk, it floats because it is less dense than milk. The non-polar fat in the milk prevents the food color from spreading, as it cannot participate in hydrogen bonding with water. When detergent is added to milk and the food color, the non-polar ends of the soap molecules attracts towards the non-polar fat of milk, and the interaction of the detergent with the fat in milk results the food color to swirl around. Whenever the detergent touches the milk, it breaks up the drops of fat, which spread out, allowing the food coloring and milk to mix. The food coloring swirls into the places where the fat was. Detergent molecules dissolve fat of milk by having one hydrophobic end (which interacts well with the fat) and one hydrophilic end (which interacts well aqueous part of the milk). 2.How would the results of this experiment differ if: a)Skim milk was used? (Milk from which the cream (fat) has been taken is called skimmed milk.) If skim milk was used, the drops of food color would dispersed in milk without  the need of detergent because all the fats has been taken out of milk and it  allows  the food color to dissolve in it. b)Homogenized milk was used? (Homogenized milk is the milk in which all the fat are mixed so that it does not rise on the top) Fat is insoluble in water. Water-soluble food colors will spread and dissolve in water, but their motion would be slow if homogenized milk was used, because milk contains globules of fat, the fat that is mixed in. The swirling and churning motion would be partly due to the attraction between soap and the milk’s fat particles. 3. Research emulsifying agents and how they are used in the food in the food  industry? EMULSIFIER – An ingredient used to bind oil soluble and water soluble ingredients. Substances that are soluble in both fat and water and enable fat to be uniformly dispersed in water are emulsifiers. Emulsifying agents used in foods include agar, albumin, alginates, casein, egg yolk, glycerol monostearate, gums, Irish moss, lecithin, soaps.Emulsifying agents work by reducing surface tension, forming complex films on the surface of emulsified droplets and creating a repulsive barrier on emulsified droplets to prevent their coalescence. 4. What is an emulsifying agent in the body? Explain how it works? Emulsifying agent in the body: The emulsifying agent in the human body is bile. It is a bitter, alkaline, brownish-yellow or greenish-yellow fluid that is secreted by the liver, stored in the gallbladder, and discharged into the duodenum. Bile contains  bile acids, which are critical for digestion and absorption of fats and fat-soluble vitamins in the small intestine. Many waste products are eliminated from the body by secretion into bile and elimination in feces.

Old Major’s speech analysis Essay

In the novel â€Å"Animal Farm† by George Orwell Old Major, the pig, gives a speech, in which he uses a variety of technics in order to convince the other animals that only rebellion will lead to their freedom. Old Major’s second paragraph (page 15) is about facing the reality, showing the misery they live through and foretelling them their end how they will be slaughtered when they can not fulfil their duty anymore. By this truth Old Major catches the animals’ attention and stirs up their fury feelings towards humans. Furthermore, he creates unity among the animals. Not only with his repeated address â€Å"comrades† but with pronouns such as â€Å"we, our and us†. The result is sympathy and respect, which Old Major gains. His tone seems very strict and factual due to the harsh words he intends to use, supported by the repetition of colons. Mostly effective are, however, the rhetorical devices found in his speech. At first he asks rhetorical questio ns, for example: â€Å"What is the nature of this life of ours?†. By involving his audience he makes sure that he is followed in his ideas and lets the other animals get active in thinking. Moreover, the paragraph includes a triad consisting of â€Å"our lives are miserable, laborious, and short†. This rhythm builds tension and sets the animals on even higher mutiny. By close inspection one will find the use of alliteration illustrated by â€Å"breath in our bodies†. Here again the smoothness and therefore the resulting rightness of Old Major’s words. In addition, he makes use of figurative language. The metaphor â€Å"those of us who are capable of it are forced to work to the last atom of our strength† is an example for the strong imagery Old Major creates to assure the others of their wrong treatment by their farmer. The anaphora near the end of the paragraph starting two following sentences with â€Å"No animal in England†¦Ã¢â‚¬  brings out the importance of the repeated sentence structure, leading to the animals’ actual right of happiness and freedom. Finally, Old Major contrasts negative vocabulary including â€Å"misery, slavery and cruelty† with positive ones such as â€Å"happiness and freedom†. The huge different sound ings of these words create hope upon all the animals and let them think that they deserve better.

Between the Law and Your School Essay Example | Topics and Well Written Essays - 1000 words

Between the Law and Your School - Essay Example This can be explained using four illustrations. First is the issue of the Supremacy Clause, which makes it clear that all laws passed by the Congress succeed the constitution or state law. Most specifically, Article IV of the second clause provides that the Constitution and the U.S laws are the supreme laws of the country, with all the judges in every State being under them. Secondly, Federalism provides that the U.S government is a national entity on its own, rather than a federation of States, and thus states will always be sovereign entities in the Nation’s system. Federal law also supersedes State laws to meet the terms of preemption. Courts are expected to identify the extent and substance of federal preemption and protect State laws as extensive as possible. In case of any conflict between the two bodies, courts entail preemption of State laws in absence of express preemption. When State and Federal laws contradict, there emerges a state of conflict preemption. During su ch an occurrence, the federal law often preempts the State law so long as it is a constitutional application of federal authority. The legal system has evolved over the last twenty years, thus affecting the state of the legal framework. A few illustrations can be used to explain this move, and in this context, the evolutions in education law and rules some thirty years ago and the noticeable effects they have had on public schools in the U.S. In 1954, the Court’s Brown versus The Board of Education banned segregated schools (Stevens, 2001). Some few years later, in Community Schools versus Seattle School District, there was a rule by the Supreme court that public school districts ensure they had a given percentage of learners of ethnic minorities over the white learners, thus reversing the anticipated effects of Brown v Board. This marks a huge evolution in the regulations affecting public schools. Apart from the two laws, there was the law of â€Å"No Child Left Behind† formulated by the Congress and the President. It laid a foundation for specific funding and testing guidelines and totally changed the way in which public schools in America offered education (Alexander & Alexander, 2011). Having addressed the issue of legal framework and its effects on public schools, it is important to address how it differs between private and public schools. In terms of funding, public schools are financed by the federal, State, or local government. On the other hand, private schools are funded by private sources, meaning that they are not subject to the rules and regulations laid down by the State on finance issues. The requirements in admissions also differ in that, while public schools must admit and educate every child, private schools decide on whom to admit and in which way. All public schools are guided by the same basic set of federal and local education regulations. The laws generally address the topics of school curriculum, educational program conte nt, funding, and budgets. Given the reason that taxpayers are responsible for the costs incurred by public schools, there is no tuition included in attending. In comparison, private schools follow the government regulations but they are more flexible especially in financial issues. This is based on the fact that they do not finance their operations using tax payers’ money, thus not much limited on the way they use their resources (Stevens, 2001). Not only does the State provide legal frameworks to govern public schools,

Incidents Essay Example | Topics and Well Written Essays - 1250 words

Incidents - Essay Example As an autoethnographic text, however, Incidents also demonstrates that Linda, the main character, has a very clear idea of her own cultural identity, and that that cultural identity is in large part imposed upon her from beyond her control. As a black salve girl, she is expected to fit those cultural norms regardless of anything else in her life, and she recognizes that she must take every step she can to navigate theses issues throughout her life. Linda’s family situation is one of the main things that creates an autoethnographic understanding of herself. A child is usually innocent with the social environment during the early stages of his/her life. However, as time passes, a child is faced with the inevitable task of acknowledging the state of affairs surrounding his/her life. For Linda this meant one thing: dealing with the situation of slavery, which she experiences almost entirely through the lens of her family. The story Incidents is, in large part, the story of Lindaâ €™s growing understanding of her family. ... Linda admires her grandmothers hardworking nature and appreciates all the efforts she made while trying to free her family from bondage. This aspect of hard work and objectivity in her grandmother chores even as a slave encouraged Linda in many aspects of her life. It is through the lenses of these stories about family that Linda begins to understand her own cultural identity – her cultural understanding of self is constantly influenced by the way her family describes their interactions with slave owners. In every slavery situation, the victim faces unfair and unjustified treatment from their masters. Such mistreatments extend from basic acts of discrimination to other inhumane acts. In her narration about the condition surrounding the childhood life of her mother, the girl highlights this act of oppression on the relationship between her mother and the grandmother’s mistress daughter. Linda’s maternal grandmother was used as the foster mother of her motherâ€⠄¢s mistress. After birth, her mother as weaned from her grandmother so as to give the mistress the chance to be breast fed sufficiently by her grandmother. In the story, Linda is bitter about this content and feels that the people who at the same time pretended to care for her mistreated her mother as a child. Linda’s identity formation process is not solely centered on her blood family, however. Her extended family in the form of other slaves, and especially god-parents, leads in large part to Linda understanding her cultural place in the world. Jacobs illustrates the roles played by the people who care about us in life. Jacobs is not different to the significance of Linda’s mother mistress in taking care of her and her sibling. As we can witness from the text,

Factors that Influence the Occurrence of Crimes Essay

Factors that Influence the Occurrence of Crimes - Essay Example It is rare for people to drink intoxicating liquor. It is uncommon to see several teachers drink intoxicating liquor inside the classroom. Likewise, it is uncommon to see people drinking intoxicating liquor during church services. It is also rare to find people drinking intoxicating liquor during cooking class. Crimes occur in places where gangs control. Crimes occur in places where there are more guns or deadly weapons. There are more murders and rape crimes committed outside school buildings compared to murder and rape crimes committed inside school buildings. The presence of security guards inspecting the presence of deadly weapons prevents or reduces the occurrences of students or other persons carrying deadly weapons or guns inside the school premises. Sacco and Kennedy reiterated (2008) some crimes occur within guardianship environment. Often crimes occur between family members. Husbands may kill wives for cheating or having an affair. Parents may violate the rights of their ch ildren. Stealing small coins of things from family members is a normal part of growing up in many families. Some fathers rape their daughters inside their home. Sacco and Kennedy reiterated (2008) insist some street crimes are due to gangs. This category also falls under victims and offenders intersecting in time and space. Gangs often fight each other for control of territory. The street gang victims people passing through their territory. Some gangs do not think twice when they plan to inflict damage on the persons passing through their territory. In addition, many gangs also prey on stores and other establishments within their community. Compared to streets having no gangs, the crime incidence is generally lower. Logic dictates that eliminating the gangs will reduce the gang-related crimes. In terms of income, Sacco and Kennedy  reiterated (2008) proposed there are more crimes in communities classified as poor when compared to communities composed of people having above average income or salary.  

American history Assignment Example | Topics and Well Written Essays - 500 words

American history - Assignment Example He went ahead and even compromised in order for the deadlocks to be broken (Cassara 112). Under the Articles of confederation the taxes were levied by the state legislators in order to regulate the trend that had been adapted by England after they enacted their laws in 1764. These trends had made it difficult for trade to be conducted as some colonialists were infuriated by the disorganization of the laws that had been established to levy taxes without any form of consent. The people eventually were reluctant to pay taxes (Senzell 20). Slavery in Massachusetts was emancipated in 1783. This was after a number of cases that resulted in the agreements by many that the action was not acceptable to God and it was a form of violation to Him. There was a delay by five years in the approval of the Article of Confederation because during this period the United States was not in good terms with Britain. The main conflicts between the two countries were based mainly foreign affairs and the economy of the ruling government. In addition to that there was war between Indians and French in some of the colonies the British had interest in. The British had resistance in tax payment claiming that they wanted equal representation in the English Parliament. This took a while before an agreement was reached. The three main areas of concern of the confederation government included the foreign affairs, the economy of the federal government and taxation. This is evident as there were enough wrangles especially amongst the British and the state legislatures. The common feature of the constitution in all states after the declaration of the independence include the fact none of this states had no ability to coin money and both the federal government and states could form post facto and or bill of attainder. The states that have language of equality in their constitutions include New Jersey and Florida.

The Nature of Investment in Information Infrastructure Essay

The Nature of Investment in Information Infrastructure - Essay Example However, the degree of success in implementing and investing in IT depends on how the fit between the Technology side and the business side of the overall strategy of the organization. However, this alignment of the IT with the business strategy can be accomplished through the use various IT strategic alignment models. This case analysis will use the Scott Morton Alignment model which is considered as more simple yet powerful model by allowing the use of IT as a strategic driver of change. The use of this model will allow us to view the Metalco from the perspective of strategy, structure, management processes, technology and roles and skills and how they fit into the overall strategy of the organization. The proposed SAP Project will cost Metalco around $23.500 millions with tangible savings in labor cost of 10 million dollars over the period of 5 years with increasing margins to the tune of $ 5 million over the period of 5 years. However, the major benefit of this proposed project wills easy manageability of the operational activities of the traditional systems at the Metalco is more directed at generating the reports rather than managing the operational activities. Metalco is one of the largest enterprises in Australia having a very rich and old history. Established in 1933, Metalco is engaged in the production of low value-added mineral products. The main activities of the organization are discovery, development, production as well as processing minerals including petroleum. Metalco has an asset of AUD 6.00 Billion whereas the revenue figures achieved in 1995 was well over. A complete description of the corporate history, as well as the corporate structure, can be found in exhibit A. Metalco has largely remained a very conservatively operated company with little or no focus on aligning the various independent information.

Japanese films that depict the Japanese atomic bomb experience Essay

Japanese films that depict the Japanese atomic bomb experience - Essay Example In Japan, manga artists developed stories with sharp edges because their heroes tackled not only villains but also calamity, anguish and eventually a call for accountability. Although comic book/manga industries had different roles in their societies, post-war cartoonists on both sides spilled a great deal of ink in trying to grasp the promise and perils created by the onset of atomic age. For the Japanese, when the bomb was dropped, it marked the actual onset of the story and the horrors of Hiroshima form the dominant image of the Japanese collective memory of the war, which meant many Japanese considered themselves victims of unwarranted aggression (Szasz and Issei 729). However, the American occupation of Japan between 1945 and 19950 saw the censorship of all references to atomic themes from Japanese writers. Nevertheless, from mid 1950s onward, voices of Japanese politicians, intellectuals, cartoonists and people affected by the bomb gradually began to emerge (Szasz and Issei 730 ). The post-war culture reflected a polarized perspective because the Americans considered it a triumph while the Japanese considered it a tragedy. If the atomic power produced American animals determined to bring about justice, the Japanese writers approached the theme from very distinct perspectives. An example of radiation-powered creature rests in Japanese film Godzilla in 1954. Based on the heated atmosphere with regard to the atomic bomb, came the infamous fictional monster Godzilla where the film begins with the Godzilla attacking a fishing boat. After the monster became exposed to radiation from hydrogen bomb test, the creature emerges as a forty-five-foot monster. Godzilla acts as a powerful allegory regarding the dangers of hydrogen, which depicts their collective memory of the attack and its consequences (Szasz and Issei 744-745). In its initial form, Godzilla was an allegory and not a direct atomic statement and because of the relative silence with regard to the moral is sues involved, Barefoot Gen holds a unique position in the history of the literature (Szasz and Issei 746). The period between 1945 and 1970 witnessed few American or Japanese creative artists raise the question of responsibility for the decision of using the atomic weapons in Hiroshima and Nagasaki. This shows that although it was few years since the end of the war, the people’s memories of Hiroshima and Nagasaki were fresh in the minds of Japanese citizens. Barefoot Gen is truly extraordinary within manga, Atomic-bomb related films and atomic anime because of the way it deals with the issue. While other works dealing with the issue focus on lives of survivors in post-war period, Barefoot Gen offers a wide focus because it does not shy from the crucial issues regarding restriction on freedom of thought and freedom of speech in pre-war Japan. Barefoot Gen is one of the main Atomic-bomb related works developed in Japan to address the issue of residents were treated during that period; hence, offering collective memory of the war (Szasz and Issei 749). Despite the gravity of the issue and the tragedies that occurred throughout the tale of Barefoot Gen, the tale is infused with life-affirming joviality, which is not a small part because of the way Gen and other children are portrayed (Szasz and Issei 750). It clear that by living their wits, children amid the post-war confusion were far energetic and resilient compared to the adult

Phil .Literature Essay Example for Free

Phil .Literature Essay Philippine literary production during the American Period in the Philippines was spurred by two significant developments in education and culture. One is the introduction of free public instruction for all children of school age and two, the use of English as medium of instruction in all levels of education in public schools. Free public education made knowledge and information accessible to a greater number of Filipinos. Those who availed of this education through college were able to improve their social status and joined a good number of educated masses who became part of the country’s middle class. The use of English as medium of instruction introduced Filipinos to Anglo-American modes of thought, culture and life ways that would be embedded not only in the literature produced but also in the psyche of the country’s educated class. It was this educated class that would be the wellspring of a vibrant Philippine Literature in English. Philippine literature in English, as a direct result of American colonization of the country, could not escape being imitative of American models of writing especially during its period of apprenticeship. The poetry written by early poets manifested studied attempts at versification as in the following poem which is proof of the poet’s rather elementary exercise in the English language: Vacation days at last are here, And we have time for fun so dear, All boys and girls do gladly cheer, This welcomed season of the year. In early June in school we’ll meet; A harder task shall we complete And if we fail we must repeat That self same task without retreat. We simply rest to come again To school where boys and girls obtain The Creator’s gift to men Whose sanguine hopes in us remain. Vacation means a time for play For young and old in night and day My wish for all is to be gay, And evil none lead you astray- Juan F. Salazar Philippines Free Press, May 9, 1909| The poem was anthologized in the first collection of poetry in English, Filipino Poetry, edited by Rodolfo Dato (1909 – 1924). Among the poets featured in this anthology were Proceso Sebastian Maximo Kalaw, Fernando Maramag, Leopoldo Uichanco, Jose Ledesma, Vicente Callao, Santiago Sevilla, Bernardo Garcia, Francisco Africa, Pablo Anzures, Carlos P. Romulo, Francisco Tonogbanua, Juan Pastrana, Maria Agoncillo, Paz Marquez Benitez, Luis Dato and many others. Another anthology, The English German Anthology of Poetsedited by Pablo Laslo was published and covered poets published from 1924-1934 among whom were Teofilo D. Agcaoili, Aurelio Alvero, Horacio de la Costa, Amador T. Daguio, Salvador P. Lopez, Angela Manalang Gloria, Trinidad Tarrosa, Abelardo Subido and Jose Garcia Villa, among others. A third pre-war collection of poetry was edited by Carlos Bulosan, Chorus for America: Six Philippine Poets. The six poets in this collection were Jose Garcia Villa, Rafael Zulueta da Costa, Rodrigo T. Feria, C. B. Rigor, Cecilio Baroga and Carlos Bulosan. In fiction, the period of apprenticeship in literary writing in English is marked by imitation of the style of storytelling and strict adherence to the craft of the short story as practiced by popular American fictionists. Early short story writers in English were often dubbed as the Andersons or Saroyans or the Hemingways of Philippine letters. Leopoldo Yabes in his study of the Philippine short story in English from 1925 to 1955 points to these models of American fiction exerting profound influence on the early writings of story writers like Francisco Arcellana, A. E. Litiatco, Paz Latorena. . When the University of the Philippines was founded in 1908, an elite group of writers in English began to exert influence among the culturati. The U. P. Writers Club founded in 1926, had stated that one of its aims was to enhance and propagate the language of Shakespeare. In 1925, Paz Marquez Benitez short story, Dead Stars was published and was made the landmark of the maturity of the Filipino writer in English. Soon after Benitez, short story writers began publishing stories no longer imitative of American models. Thus, story writers like Icasiano Calalang, A. E. Litiatco, Arturo Rotor, Lydia Villanueva, Paz Latorena , Manuel Arguilla began publishing stories manifesting both skilled use of the language and a keen Filipino sensibility. This combination of writing in a borrowed tongue while dwelling on Filipino customs and traditions earmarked the literary output of major Filipino fictionists in English during the American period. Thus, the major novels of the period, such as the Filipino Rebel, by Maximo Kalaw, and His Native Soil by Juan C. Laya, are discourses on cultural identity, nationhood and being Filipino done in the English language. Stories such as How My Brother Leon Brought Home a Wife by Manuel Arguilla scanned the scenery as well as the folkways of Ilocandia while N. V. M. Gonzales’s novels and stories such as Children of the Ash Covered Loam, present the panorama of Mindoro, in all its customs and traditions while configuring its characters in the human dilemma of nostalgia and poverty. Apart from Arguilla and Gonzales, noted fictionists during the period included Francisco Arcellana, whom Jose Garcia Villa lauded as a genius storyteller, Consorcio Borje, Aida Rivera, Conrado Pedroche, Amador Daguio, Sinai Hamada, Hernando Ocampo, Fernando Maria Guerrero. Jose Garcia Villa himself wrote several short stories but devoted most of his time to poetry. In 1936, when the Philippine Writers League was organized, Filipino writers in English began discussing the value of literature in society. Initiated and led by Salvador P. Lopez, whose essays on Literature and Societyprovoked debates, the discussion centered on proletarian literature, i. e. , engaged or committed literature versus the art for art’s sake literary orientation. But this discussion curiously left out the issue of colonialism and colonial literature and the whole place of literary writing in English under a colonial set-up that was the Philippines then. With Salvador P. Lopez, the essay in English gained the upper hand in day to day discourse on politics and governance. Polemicists who used to write in Spanish like Claro M. Recto, slowly started using English in the discussion of current events even as newspaper dailies moved away from Spanish reporting into English. Among the essayists, Federico Mangahas had an easy facility with the language and the essay as genre. Other noted essayists during the period were Fernando Maramag, Carlos P. Romulo , Conrado Ramirez. On the other hand, the flowering of a vibrant literary tradition due to historical events did not altogether hamper literary production in the native or indigenous languages. In fact, the early period of the 20th century was remarkable for the significant literary output of all major languages in the various literary genre. It was during the early American period that seditious plays, using the form of the zarsuwela, were mounted. Zarsuwelistas Juan Abad, Aurelio Tolentino ,Juan Matapang Cruz. Juan Crisostomo Sotto mounted the classics like Tanikalang Ginto, Kahapon, Ngayon at Bukas and Hindi Ako Patay, all directed against the American imperialists. Patricio Mariano’s Anak ng Dagat and Severino Reyes’s Walang Sugat are equally remarkable zarsuwelas staged during the period. On the eve of World War II, Wilfredo Maria Guerrero would gain dominance in theatre through his one-act plays which he toured through his mobile theatre. Thus, Wanted a Chaperone and The Forsaken Housebecame very popular in campuses throughout the archipelago. The novel in Tagalog, Iloko, Hiligaynon and Sugbuanon also developed during the period aided largely by the steady publication of weekly magazines like the Liwayway, Bannawag and Bisaya which serialized the novels. Among the early Tagalog novelists of the 20th century were Ishmael Amado, Valeriano Hernandez Pena, Faustino Aguilar, Lope K. Santos and Lazaro Francisco. Ishmael Amado’s Bulalakaw ng Pag-asa published in 1909 was one of the earliest novels that dealt with the theme of American imperialism in the Philippines. The novel, however, was not released from the printing press until 1916, at which time, the author, by his own admission and after having been sent as a pensionado to the U. S. , had other ideas apart from those he wrote in the novel. Valeriano Hernandez Pena’s Nena at Neneng narrates the story of two women who happened to be best of friends as they cope with their relationships with the men in their lives. Nena succeeds in her married life while Neneng suffers from a stormy marriage because of her jealous husband. Faustino Aguilar published Pinaglahuan, a love triangle set in the early years of the century when the workers movement was being formed. The novel’s hero, Luis Gatbuhay, is a worker in a printery who isimprisoned for a false accusation and loses his love, Danding, to his rival Rojalde, son of a wealthy capitalist. Lope K. Santos, Banaag at Sikat has almost the same theme and motif as the hero of the novel, Delfin, also falls in love with a rich woman, daughter of a wealthy landlord. The love story of course is set also within the background of development of the worker’s trade union movement and throughout the novel, Santos engages the readers in lengthy treatises and discourses on socialism and capitalism. Many other Tagalog novelists wrote on variations of the same theme, i. e. , the interplay of fate, love and social justice. Among these writers are Inigo Ed Regalado, Roman Reyes, Fausto J. Galauran, Susana de Guzman, Rosario de Guzman-Lingat, Lazaro Francisco, Hilaria Labog, Rosalia Aguinaldo, Amado V. Hernandez. Many of these writers were able to produce three or more novels as Soledad Reyes would bear out in her book which is the result of her dissertation, Ang Nobelang Tagalog (1979). Among the Iloko writers, noted novelists were Leon Pichay, who was also the region’s poet laureate then, Hermogenes Belen, and Mena Pecson Crisologo whose Mining wenno Ayat ti Kararwa is considered to be the Iloko version of a Noli me Tangere. In the Visayas, Magdalena Jalandoni and Ramon Muzones would lead most writers in writing the novels that dwelt on the themes of love, courtship, life in the farmlands, and other social upheavals of the period. Marcel Navarra wrote stories and novels in Sugbuhanon. Poetry in all languages continued to flourish in all regions of the country during the American period. The Tagalogs, hailing Francisco F. Balagtas as the nation’s foremost poet invented the balagtasan in his honor. Thebalagtasan is a debate in verse, a poetical joust done almost spontaneously between protagonists who debate over the pros and cons of an issue. The first balagtasan was held in March 1924 at the Instituto de Mujeres, with Jose Corazon de Jesus and Florentino Collantes as rivals, bubuyog (bee) and paru-paro (butterfly) aiming for the love of kampupot (jasmine). It was during this balagtasan that Jose Corazon de Jesus, known as Huseng Batute, emerged triumphant to become the first king of the Balagtasan. Jose Corazon de Jesus was the finest master of the genre. He was later followed by balagtasistas, Emilio Mar Antonio and Crescenciano Marquez, who also became King of the Balagtasan in their own time. As Huseng Batute, de Jesus also produced the finest poems and lyrics during the period. His debates with Amado V. Hernandez on the political issue of independence from America and nationhood were mostly done in verse and are testament to the vitality of Tagalog poetry during the era. Lope K. Santos, epic poem, Ang Panggingera is also proof of how poets of the period have come to master the language to be able to translate it into effective poetry. The balagtasan would be echoed as a poetical fiesta and would be duplicated in the Ilocos as thebukanegan, in honor of Pedro Bukaneg, the supposed transcriber of the epic, Biag ni Lam-ang; and theCrissottan, in Pampanga, in honor of the esteemed poet of the Pampango, Juan Crisostomo Sotto. In 1932, Alejandro G. Abadilla , armed with new criticism and an orientation on  modernist poetry would taunt traditional Tagalog poetics with the publication of his poem, Ako ang Daigdig. Abadilla’s poetry began the era of modernism in Tagalog poetry, a departure from the traditional rhymed, measured and orally recited poems. Modernist poetry which utilized free or blank verses was intended more for silent reading than oral delivery. Noted poets in Tagalog during the American period were Julian Cruz Balmaceda, Florentino Collantes, Pedro Gatmaitan, Jose Corazon de Jesus, Benigno Ramos, Inigo Ed. Regalado, Ildefonso Santos, Lope K.  Santos, Aniceto Silvestre, Emilio Mar. Antonio, Alejandro Abadilla and Teodoro Agoncillo. Like the writers in English who formed themselves into organizations, Tagalog writers also formed the Ilaw at Panitik, and held discussions and workshops on the value of literature in society. Benigno Ramos, was one of the most politicized poets of the period as he aligned himself with the peasants of the Sakdal Movement. Fiction in Tagalog as well as in the other languages of the regions developed alongside the novel. Most fictionists are also novelists. Brigido Batungbakal , Macario Pineda and other writers chose to dwell on the vicissitudes of life in a changing rural landscape. Deogracias Del Rosario on the other hand, chose the city and the emerging social elite as subjects of his stories. He is considered the father of the modern short story in Tagalog Among the more popular fictionists who emerged during the period are two women writers, Liwayway Arceo and Genoveva Edroza Matute, considered forerunners in the use of light fiction, a kind of story telling that uses language through poignant rendition. Genoveva Edroza Matute’s Ako’y Isang Tinig and Liwayway Arceo’s Uhaw ang Tigang na Lupa have been used as models of fine writing in Filipino by teachers of composition throughout the school system. Teodoro Agoncillo’s anthology 25 Pinakamahusay na Maiikling Kuwento (1945) included the foremost writers of fiction in the pre-war era. The separate, yet parallel developments of Philippine literature in English and those in Tagalog and other languages of the archipelago during the American period only prove that literature and writing in whatever language and in whatever climate are able to survive mainly through the active imagination of writers. Apparently, what was lacking during the period was for the writers in the various languages to come together, share experiences and come to a conclusion on the elements that constitute good writing in the Philippines.

Core Ethical Values of Military Essay Example for Free

Core Ethical Values of Military Essay The paper examines some core ethical values that are followed in the military organization. These include: 1. Honesty: this means that the military men should be truthful and avoid lying as it affects their image in the society. However any lies for selfless reason is resented in the service. 2. Straightforwardness: military officers should be frank and confident as this leads to clarity and thus no confusion arises. 3. Candid: military ethics requires the military personnel to be candid and thus provide the information without being requested. If military personnel withheld certain information and stay quiet then this is regarded as dishonesty. 4. Loyalty: loyalty refers to faithfulness and devotion. Military soldiers are expected to be loyal with their profession, their country and their seniors. Loyalty doesn’t mean that they blindly obey what they are told to but it is a balance between different interests and principles and thus creating a harmony together. 5. Fairness: military personnel are expected to be fair and open and should not be biased. They should treat everyone equally and their decisions should not be arbitrary. 6. Respect: military personnel have to deal with diverse people in the society therefore they are required to treat people with respect and dignity 7. Promise Keeping: keeping promises enhance trust and cooperation therefore soldiers should commit what they can deliver so that there is no loss of commitment from their end. 8. Caring: This code requires the military men to be kind and compassionate with those whom they serve and also with the workforce. 9. Accountability: military personal should take the responsibility of their decisions and they should know that they are accountable for all the duty that they perform. Distinctive Culture of Military: The military culture is very much different from that of civilian culture. Their traditions, dresses and rituals are distinguished to a greater extent from that of civilians. Their physical and social space is separated as they are usually located in isolation. Cadets receive their training in different schools where they get their education in a unique way. Military organizations require a lot from their workers as the workers have difficult and long working hours and even their leaves are subject to cancellation Vision of Military Organization: The vision of military is to form a force that will continue to give more strategic flexibility and will strive to become strategically dominant to fully support all operations. The objective is to form a force which has war fighting capabilities and is more responsive, lethal and versatile (Evany, 2002). Training in Military Organization: The training and education in military organization is controlled by the organization itself in a very specialized manner. Specialized trainings are provided to the cadets. Military itself determines the education format for the cadets. All the contents and methodology are planned by the military. There are colleges that have been set up to train the junior officers and develop them to become future senior officers. These training programs give the juniors knowledge and skills and also a sense of responsibility towards their duties and their country. Military culture and values are provided to them from the very beginning of their training program. Military ethics are also taught to them by specialized instructors. They are taught that military is not a job but it is a way of life and they are expected to love their life in adherence with the standard code of conduct as they act as a symbol for the other civilians of the society (Robbert, 2010). Personal Values as a Manager To have a clear set of personal values is important as it helps in building up trust that facilitates leadership. Leaders that have a clear set of values are more successful as their followers would follow them blindly once they are able to understand their values. Therefore it is important that one should take time to list what is most important for them in life. Once they have listed their values, it is time for them to act upon it. My personal values that would guide me as a future manager includes: a. Trustworthiness: honesty and integrity are the most important elements for trustworthiness. If a manger is honest and loyal then the subordinates would folle the manager blindly as they know they are in the safe hands. b. Respect: as a manager it is important that all the subordinates are treated with dignity and respect. Acceptance and tolerance are the most important elements that would enable managers to respect their subordinates. c. Responsibility: as a manager it is important to realize that they are accountable for they do therefore their responsibilities and duties should be met properly as they set an example for others to follow. d. Caring: it is important that managers are caring and compassionate with their subordinates as such relations increases productivity and creates an environment that is friendly and peaceful. e. Justice and fairness: a manager should take the responsibility of all his decisions and should be biased. Justice and fairness affects the credibility of the manager therefore he should treat everyone equally. Personal Code of Ethics to Guide a Manager My personal code of ethics that would guide me a future manager includes: a. Conflict of interests. A conflict of interest arises when the private interest of a person interferes the interest of their organization. These conflicts also come when one misuses his position in the organization to favor his friends or families. I believe a manager should avoid such conflicts that stop him to work effectively for the organization. b. Corporate Opportunities: Managers should not use the opportunities that they get from the corporate properties or position without the consent of the Directors. If they do this then it is regarded as a cheating. c. Fair dealing: Managers should deal with everyone honestly and ethically. Secret information and confidential matters should be taken care of and should not take unfair advantage of people or information. Changes required in the military organization: Changes are required in every organization from time to time so that the organization can cope up with the environmental changes. Bringing about change in an organization is a great challenge for leaders as it requires effective leadership and management skills to implement change. It seems that bringing a change in military organization is quite easy because of the commanding nature of the seniors. But this is not true because even in military organization if the change is not implemented effectively, it will reduce the productivity of the soldiers. Military leaders should understand that even if they bring the change on the bases of their authority, still they need to asses the change through follow up assessments so that they know if the change is successfully implemented. The changes that I believe should be taking place in the military organization include the following: The military leaders should understand that in today’s time there is an utmost need that their management styles should change. In older time infarct even nowadays the management style in military organization is such that authority of command lies only with the seniors and they very harshly communicate those command. Such attitudes of the seniors would not be successful in today’s world. A change is required in this area so as to create an environment that increases the morale of the soldiers and helps in making them more productive and dedicated towards their duties. It is really important that leaders of the military organization are such who understands the mission of the organization and their roles completely. These leaders should not only try to achieve these missions but also take care of the welfare of the members of the organization. Usually what is seen in these organization is that leaders are so much focuses on achieving their missions that they often neglect the welfare of the members which should not happen especially in military organization because military is not just a job but it is a selfless services therefore motivation of the members is of utmost importance (Kelly, 2008). Conclusion Military leaders need complete training about the organization and also the members should understand the change management that is an important requirement for the organization. Code of conduct and ethical principles of the military organization should be communicated properly to the soldiers and such an environment should be created where these principles are followed without being imposed on the military men. Roles and responsibilities of individuals should be clearly stated so that the duties are carried out in the most appropriate manner (Kelly, 2008). Reference Evany,R. 2002, How Army Run Retrieved on 2010, July 18 from http://www. carlisle. army. mil/usawc/dclm/army. pdf Kelly, 2008, Resistance to Organizational Cultural Change in the Military– A JFO Case Study. Retrieved on 2010, July 18 from http://www. dtic. mil/cgi-bin/GetTRDoc? Location=U2doc=GetTRDoc. pdfAD=ADA479711 Portman, What is ethics? , Retrieved on 2010, July 18 from http://sun. menloschool. org/~sportman/ethics/definition. html Robbert,S. Military Ethics. Retrieved on 2010, July 18 from http://www. articlesnatch. com/Article/Military-Ethics/999532

A case study of NPower, a leading energy supplier in United Kingdom

A case study of NPower, a leading energy supplier in United Kingdom In the past the training and development approaches were not followed by many organizations. It was believed that the managers or leaders are born not made. Activities of training the employees were considered the wastage of time and resources. However, with the passage of time it was understood by the theorists and the organizations themselves that training and development is very important for human resource building. Now training and development is one of the important functions of human resource management. Training is not considered as a cost rather it is considered as investment on the employees which ultimately become the assets of an organization (Beardwell, 2004). Different methods and techniques are available to train and develop the human resource and those methods and techniques are modernized with critical analysis and their effect on human behaviors. There is one way to train the employees is to give them theoretical knowledge about the skills and give them an understanding of theories and procedures developed by different big organizations and theorists. This type of training and development comes under cognitive approach which majorly focuses on lectures, discussion, demonstrations etc. However the case company, npower does not follow this approach as they believe more in practical training rather than verbal or written training. Npower train their employees in real time working conditions where they understand the skills and adapt them and implement them on their job in the same time. This allows more sold grasps on the concepts and techniques as bookish knowledge might be different from the practical knowledge. And this also does not allow the generation of any conflict between the bookish knowledge and its practical implementation. This type of training and development comes under behavioral methods. Npower puts the responsibilities on the employees shoulders and delegates the decision making power to their employees which give them a sense that they are the part of the organization. In this way the employees feel more responsibility on their shoulders and this enhances their leadership skills and capabilities. The company involves the employees of all levels in the decision making process as they trust the competencies of their staff. The decision making power is delegated to all levels depending upon the criticality of the decision and the risk associated with it. The strategic decisions which involve high risk are the responsibility of the top management. As designing and implementing the strategies gives a direction to all the organization and it is very important to show a right direction to the organization otherwise the whole venture will be a complete failure. After the strategically decision, comes the tactical decision which is required to be made for the proper implementation of strategies decided by the top level executives. Tactical decision is at the discretion of the managers. This is because it involves fewer risks as compared to the strategic decisions. Managers are in a better position to take such decision because they understand the strengths and weaknesses of their team members. This allows the managers to learn the analytical and managerial skills and furthermore the skill of taking strategy in to implementation phase. The next level of decisions is the operational decisions which are delegated to the low level employees. For instance an employee does not have to wait for the approval of his manager if he finds that a part of a machine is required to be changed. Such type of operational decision is taken by the employees themselves and this increases their operational skill and knowledge. In this way npower delegates the decision making power at different levels and provides a platform of learning and development of the skills of their employees. This enables the organization to build a force of skilled human resource that gives them a competitive advantage over the others in the market. Training and Development Theories and Npower Approach Competitive advantage is referred to that ability of an organization which is not possessed by the other organizations and it is a competitive advantage which leads the organization to the top positions. There are many organizations in the world who are leading the markets by gaining competitive advantage in different fields of their business activities. One of the way in which a firm can attain a competitive advantage over the competitors is by building a force of superior human resource (Beardwell, 2004). Now the question arises that how this force of superior human resource can be build. The answer lies in a very important function of human resource management i.e. training and development. It has been observed that the employees or labor working in a competitive environment of market always welcome the training and development programs which can enhance their skills and knowledge (Davis Bostrom, 1993). Now days every job holder understands that to sustain and grow in the career it is very important to polish their skills. It is not that time where one degree or diploma is sufficient for the whole life. Employees actively participate in several programs which are organized by their organization and it has been observed that in some organization employees demand from their human resource department to arrange such training and development programs. Successful organization of today has built their human resource work force over the passage of time. There is no doubt that this work force is a highly valuable asset for any organization and the only possible way to build this workforce is training and development (Barney, 1986). There are several theories available in literature which emphasize on the importance of training and development in the organization and provides different alternative methods for training and development. A discussion of four major theories of training and development is given below. Theory of reinforcement This theory emphasizes on the learning behavior of a person and suggests that the learner will repeat that behavior which is attached with a positive outcome or result. Skinner an economist of behaviorist school of thought proposed the theory of reinforcement and suggested that the training and development programs should be aligned with the organizational objectives and a positive outcome should be expected with such training and development programs. Further elaborating this concept suggested in reinforcement theory, it can be argued that there are several techniques available in human resource practices which can be associated with the training and development programs and the required suggestion by this theory can be fulfilled. Different types of rewards in the form of bonuses, salary raises, promotion and awarding of certificate after the training program can be associated with the training and development activities and these rewards will definitely gen erate a positive outcome. If this is done by an organization then according to the Skinners theory of reinforcement the trainer i.e. the employee will show more interest in the training and development programs held by the organization. Theory of Learning Types The theory presented by Gagne emphasized on learning of intellectual skills. These are such skills which are found rare among the persons. He suggested by different learning types in his theory and each learning type contains some external and internal conditions. The five categories of learning which Gagne defined in his theory include intellectual skills, verbal information, attitudes, cognitive strategies and motor skills. Theory of Experiential Learning Experiential and cognitive types of learning are differentiated by experiential theory of learning presented by C. Rogers. According to Rogers, the wants and needs of the learner are addressed by this type of learning. Experience gives the person a maturity and increases the learning power along with the knowledge. Due to the personal involvement, the learner is able to conduct a self-evaluation test, which allows him to understand the effect of learning on his/her attitude. The case company npower seems to follow this theory as the company puts an engineer in different working conditions and allows him to understand different fields of work. This helps the employee to gain experience and that person skills grow by gaining experience with the passage of time. Theory of Social Learning Social theory presents a new view of learning i.e. social. According to the presenter of this theory, Albert Bandura, direct reinforcement cannot address all types of learning. Here by direct enforcement means the training and development programs that is organized to enhance the skills. According to this theory such programs are not address all learning types as there are some social elements which cannot be taught. Those elements are learned by the leaner from his/her surroundings. Such type of learning is called observational learning and this learning is associated with the understanding of different human behaviors. The first type of learning defined in this theory is through observation. In an organization the environment and the surroundings plays a very important role. The environment should be very professional and the surroundings should be in such a way that the people (employees) learn from them. This theory also suggests that it is not necessar y that the behavior is changed after learning something. It is expected that a persons behavior changes after learning something, but it is not in all cases. Furthermore the theory also explains about the mental states which play a vital role in learning process. If the mental status of the person is negative regarding any learning activity then he will not take part in that learning process and even if he is forced to do so, he will not gain any positivity from that process. In organizational training programs the mental state can be made positive regarding the training and development programs by associating the rewards and benefits with such programs which will motivate the employees and help to build a positive mental state. The case company also follow this theory as it allows the employees to learn from the surrounding and provides an environment where they can learn from their supervisors/managers and coworkers. Change Management and Human Resource Management For the organizations throughout the world, constant change has become a necessity for the success and growth. Due to the intense competition in the market organization find them in a continuous process of change in order to cope up with the market and customer needs (Chandler, 1992). In this way change management has become a permanent function or activity of any business. Many organizations increase their effectiveness by using change strategically. However, for an effective change in an organization it is required that proper thoughtful planning is done and the employees acceptance is taken by properly communicating the benefits of change to the employees. Human resource department should be involved form the initial phase of change process (Beardwell, 2004). Change in the organization brings the impact on the minds of the employees and the change in employees attitudes cannot be neglected in this process which should be the prime responsibility of HR department to manage and to m ake that impact on the minds of the employees positive (Buchanan Hucczynski, 1991). It has been observed in different organizations where the change has been brought by the management, that many of the people are uncomfortable with the change. So human resource management functions should be facilitating the change management in the organization and should focus on the removal of those discomforts among the employees brought by the change process. Human resource department should ensure that the reasons and benefits of the change process are properly communicated to all the employees and all the employees are clear about the change process. For effective change process implementation it is very important that employee resistance should not be there and employee resistance majorly occurs when they are not clear about the process and the benefit of the change (Buchanan Hucczynski, 1991). Simply imposing the change in the organization will not result in the effective and successful c hange implementation. Furthermore, this will impose a bad impact on the employees mind and will affect the performance of the employees as the employees will have to work in the new changed environment forcefully and it is very much understood that desired outcomes and results cannot be taken by force. Human resource should be actively involved in the change process and this will bring a real change in the organization. The case company npower, engages it employees in all the decision making process. In the case study Strategic Spare Parts Project is discussed, which is an example of the employee involvement in the business decisions and polices. So the company considers the employees thoughts and suggestions which are very important for bringing change in the organization. Npowers HRM PESTEL Analysis To identify and evaluate the external forces that can affect the organization directly or indirectly, PESTEL analysis is sued. This tool helps to examine and providing an in-depth analysis of all those forces under different heads which can potentially or currently affect the organization. PESTEL analysis is not only to evaluate the forces that can affect the whole organization; this analytical tool can also be used to identify the forces which affect the specific business units or functions of an organization. The human resource polices of the case company npower are under discussion and a PESTEL analysis is conducted of those external forces or factors which can affect the human reduce policies , practise and procedures of the company. Political Forces RWE npower is a leading organization in United Kingdome providing the energy services to the UK market. At United Kingdome there are different legislations which protect the consumer and employee rights. Furthermore there are laws which are used to maintain a fair competition in the market. So, the change in any kind of law and procedures will affect the human resource policies and practices directly. Furthermore, RWE npower is not only operating in UK, it is a German based organization and operating in different countries. So the changes in the laws and procedures in any country will affect the internal human resource policy of the organization. For a clearer understanding lets consider an example of a law in United Kingdome where the minimum wage rate of a labour is 3.59 pounds per hour. If at any time UK government increases it to 4 pounds per hour or more then HR polices of the company will be affected directly and immediately. Economic Forces Economic factors which can affect the HR policies of the case company can involve the change in inflation rate and the global economic condition (Beardwell, 2004). The change in inflation rate will force the company to follow the laws which suggests the organization to increase the salaries and other benefits according to the inflation rate. On the other hand the economic condition of the country as well as the world also affects the businesses (Kelly, 1999). In the recent global economic recession several organizations were forces to reduce their workforce and a downsizing trend was scene in many big multinationals. Due to globalization where the organizations have to expand in different location across the globe the economic forces and their impact also changes (Rioux, Bernthal, Wellins, 2008). For instance the economic condition in Europe will be much different as compared to economic condition in Asia. So, globalization gave birth to the need of managing several economic factors at different geographical locations. Social Forces Several social factors are there which affect the npowers human resource strategies and polices. To provide the employees and labours with a safe and healthy environment is necessary for every organization operating in United Kingdome. There are several legislations that ensure that each employee or labour is fully insured. So, changes in such legislations and laws immediately affect the human resource policies of the organization operating in United Kingdome. In social factors there is also a factor of globalization that affects the organizational HRM policies. As due to globalization the world is becoming a smaller place to operate. Several organizations are operating worldwide which include several cultural and geographical differences. The organization has to manage those cultural and geographical differences. It is not possible for a multinational cooperation such as npower to maintain a static HRM policy for all it business units across the globe. Each geographic al location has its own norms, believes and culture which have to be recognized by the organization. The human resource policies and procedures should support and correspond to the local employees and market needs (Rioux, Bernthal, Wellins, 2008). For the case company which is operating in different geographical locations the human resources management has to be a strategic function rather than simply an administrative function. The company has to consider the local requirements of the labour and employees and haver to focus on utilizing the exiting local talent in order to save the operational and administrative cost of the organization. Technological Forces Technology is changing very fast. It is very important for an organization operating in competitive business world to automate the human resource function (Beardwell, 2004). The manual working and the procedures are now obsolete as it wastes a lot of time and resources. To be quick and dynamic organization must have to automate their processes. Npowers human resource policies and practices will be affected with the change in the technologies. With the introduction of new technology the demand of the employees and the market increase and if the organization does not match up with the new technology then it will face a problem to retain the experienced and skilled workforce. Environmental Forces The health and safety act of United Kingdom puts a binding on the organization to provide healthy and safe environment to the employees. Environmental forces include mostly the weather changes. Human resource polices are indirectly affected by the environmental changes. Due to the change in weather it is quite possible that the employees have to be provided with different protective suits or air-conditioned plants etc. Legislative Forces The government of United Kingdome have passed different laws and regulations and currently there are several laws and regulations which are to be considered by the case company while designing any human resource policy. United Kingdoms Legal Environment Through law the stability and security of the people is ensured and justice is provided according to it to the accused. Just like criminal and social laws there are also the business laws and legislations which are implemented by the state to ensure that the right of different stakeholders are protected. At United Kingdome several laws are there which protect the rights of employees, right of consumers and also there are laws which are to maintain the fair competition in the market and ensure that no organization manipulates the market. A fair and healthy competition is good for the industry as well as for the consumers, but to ensure this atmosphere in the business market the government has taken several steps towards this by implementing certain legislations. As discussed in the PESTEL analysis of npower, the legislative factors also plays and important factor and can affect the human resource policies of the company. Here, different legislation or acts implemented by the government of United Kingdome. For protecting the consumer rights the first legislation under discussion is the consumer Credit Act. It was implemented in 1974 by the UK government and according to this all such business who want to provide credit facility to their customers will have to take approval from Director General of fair trading. For the organization like case company it is not possible to work only on cash, so the organization have to give credit facilities to the corporate clients such as British Telecom, Wembley Stadium and Ford. The enterprise that is found to mislead the customer regarding the price through its promotions can be held accountable under the consumer protection act which was implemented in 1987. Under this act all the organization have to pre sent the actual price of the product or service and if there are any other charges or taxes with the price those should also be presented to the customer in the promotions. The equal pay act which was implemented in 1970, suggests the organization to equally pay the candidates without any discrimination of gender. Another act implemented in 1974 suggests the organization to provide the employees a safe and healthy working environment. The minimum wage act implemented by the UK government in 1998, bound all the enterprises not to pay less than 3.59 pounds per hour. Office of Trading (OFT) is responsible for maintain a healthy competition in the market and to ensure that no organization can create its monopoly. The fair trading act was implemented in 1973 under which Office of Trading can recommend that business to MMC (Monopolies Mergers Commission which is found to be chagrin high prices form the consumer or performing such activities which are against the interest of public. Office of Trading can also set the price ceiling in order to eliminate the monopolistic behaviour of the organizations.

Essay --

Losing weight requires a gradual approach and maintainable lifestyle changes. Although metabolism slows down with age, it's not impossible to lose weight after the age of 50. A healthy diet and regular exercise can do the trick. The latter stimulates muscle tissue, giving your metabolism that much-needed boost so you burn calories and lose weight. You'll look and feel better, and reduce your risk of age-related health conditions, such as Alzheimer’s disease and osteoporosis. (See References 1) Create a Caloric Deficit When you're over the age of 50, a daily deficit of 500 calories is sufficient to lose weight at a rate of 1 pound a week without sacrificing essential nutrients. (See References 2) This deficit can come from calories burned through exercise, or from calories reduced from food. Depending on your physical activity level, Helpguide.org recommends that older females generally consume anywhere from 1,200 to 1600 calories a day, and older males consume between 2,000 and 2,800 calories a day. The more active your are, the more calories you can consume. (See References 3) Eat Healthy Foods In addition to helping you lose weight, a sensible diet keeps your body healthy and your mind sharp. Avoid skipping meals, and eat smaller portions consisting of the basic food groups; include complex carbs and fiber from veggies, fruits, and whole grains; consume protein from sources, such as fish, beans, and nuts; and consume low-fat dairy products, such as milk, cheese and yogurt, to get the daily needed 1,200 mg of calcium. (See References 3) Salt, sugar, and simple carbs, such as white bread and white rice, should be limited. Also, consider taking a multivitamin or eating fortified foods to get vitamin B and vitamin D. (See Refere... ... you can't do another repetition with good form after finishing a set. (See References 5) Key Concepts senior weight loss reducing body weight healthy weight loss References Helpguide.org: Exercise and Fitness Over 50 [http://www.helpguide.org/life/senior_fitness_sports.htm] Oklahoma Cooperative Extension Service: Nutrition for Older Adults: Diet and Health Guidelines For Weight Loss [http://fcs.okstate.edu/documents/nutrition/T-3200%20Large%20Print%20Weight%20Management.pdf] Helpguide.org: Eating Well Over 50 [http://www.helpguide.org/life/senior_nutrition.htm] Weight-Control Information Network: Young at Heart [http://win.niddk.nih.gov/publications/young_heart.htm] Centers for Disease Control and Prevention: Growing Stronger: Strenghth Training for Older Adults [http://www.cdc.gov/physicalactivity/downloads/growing_stronger.pdf] Essay -- Losing weight requires a gradual approach and maintainable lifestyle changes. Although metabolism slows down with age, it's not impossible to lose weight after the age of 50. A healthy diet and regular exercise can do the trick. The latter stimulates muscle tissue, giving your metabolism that much-needed boost so you burn calories and lose weight. You'll look and feel better, and reduce your risk of age-related health conditions, such as Alzheimer’s disease and osteoporosis. (See References 1) Create a Caloric Deficit When you're over the age of 50, a daily deficit of 500 calories is sufficient to lose weight at a rate of 1 pound a week without sacrificing essential nutrients. (See References 2) This deficit can come from calories burned through exercise, or from calories reduced from food. Depending on your physical activity level, Helpguide.org recommends that older females generally consume anywhere from 1,200 to 1600 calories a day, and older males consume between 2,000 and 2,800 calories a day. The more active your are, the more calories you can consume. (See References 3) Eat Healthy Foods In addition to helping you lose weight, a sensible diet keeps your body healthy and your mind sharp. Avoid skipping meals, and eat smaller portions consisting of the basic food groups; include complex carbs and fiber from veggies, fruits, and whole grains; consume protein from sources, such as fish, beans, and nuts; and consume low-fat dairy products, such as milk, cheese and yogurt, to get the daily needed 1,200 mg of calcium. (See References 3) Salt, sugar, and simple carbs, such as white bread and white rice, should be limited. Also, consider taking a multivitamin or eating fortified foods to get vitamin B and vitamin D. (See Refere... ... you can't do another repetition with good form after finishing a set. (See References 5) Key Concepts senior weight loss reducing body weight healthy weight loss References Helpguide.org: Exercise and Fitness Over 50 [http://www.helpguide.org/life/senior_fitness_sports.htm] Oklahoma Cooperative Extension Service: Nutrition for Older Adults: Diet and Health Guidelines For Weight Loss [http://fcs.okstate.edu/documents/nutrition/T-3200%20Large%20Print%20Weight%20Management.pdf] Helpguide.org: Eating Well Over 50 [http://www.helpguide.org/life/senior_nutrition.htm] Weight-Control Information Network: Young at Heart [http://win.niddk.nih.gov/publications/young_heart.htm] Centers for Disease Control and Prevention: Growing Stronger: Strenghth Training for Older Adults [http://www.cdc.gov/physicalactivity/downloads/growing_stronger.pdf]

Robert Altmans Nashville Essay -- essays research papers

Nashville Essay Robert Altman’s movie Nashville is based on the political, social, and personal problems that our country has to deal with. These problems are rooted in the battle between the need to create some false image of success and the need for truth which is the struggle that exists in every character of this film (except Jeff Goldbloom). To show this Robert Altman takes us through Nashville’s Country Music using political commentary, music and realistically portrayed dialogue to tell the story. Altman portrayed politics as sort of a parasite feeding off of the Nashville dream. He used acousmatic sound in two ways to portray these parasitic politics. The first way is the use of the Hall Walker van which was an almost a surreal narrator between scenes. This provided a point of view of what should or should not be done politically. An example of this would be when the van is talking about health care as they show Barbra Gene sitting in her hospital bed with all the flowers and what not as if to set up an outside view of the situation. The second way acousmatic sound was used in this political manner was through TV and Radio. Instead of this providing a point of view or an opinion it acted as an informer of the present situation that was undergoing at the time, for example the news casters commenting on Barbra Gene’s collapse at the airport, or when Barbra Gene is in her hospital bed listening to her replacement, Connie White, sing at the Grand Old Opry. The function...

Marketing Campaign Essay

The Westfield Shopping Centre provides a complete shopping experience, from arrival until departure. To start, all complexes have exclusive parking lots, where parking your vehicles is safe. Also, the parking is free for the first two hours, and by going into the movies, an extra free hour is earned. For more convenience the Auto Pay system is available where it is possible to pay the parking without waiting in any queue and a Valet Service and car wash are also available. Inside the shopping center, it is possible to find a great amount of all kinds of stores and brands. Furthermore, a Concierge is at hand on the first floor to assist the shoppers, indicating store locations, or for solving any problem. The newest service created by Westfield is the Gift Cards, where the customers can offer their families and friends a card with certain amount of credit where its possible to spend in more than 8.000 stores, or how Westfield prefers to say, the gift of choice. These are some examples of exclusive services that Westfield created and has been innovating to attract and retain even more clients. To assist in this task, the Marketing Department has been evolved specially in the digital field. A Nielsen study showed that Australia is the country with the major average time spent in social media per person, about seven hours a month. Attentive to this market, Westfield has developed digital marketing strategies targeting this kind of customer, the online one. At first, the website is completed renovated, and it is possible to compare between a large amount of retailers and products and make purchases directly from the website. Also, free return methods are available, making the experience of buying online more comfortable. Another digital marketing strategy was the creation of the Westfield Insider, which consists in a blog that is written  by Alyce Cowell that was chosen among 1.450 applicants in a contest. In this blog she shares about her outfits, fashion and lifestyle tips, shopping finds, smart buys, and talk with the consumers about shopping. It’s a very smart strategy since customers trust more in other customer advice. The creation of Super Saturday was also a creation of the Marketing Department, which included in the Australian calendar a day with special deals and discounts, similar to United State’s Black Friday. Furthermore, Westfield launched a mobile app called My Westifield, which gives to the shoppers personalized shopping experiences, with a technology that is called Autograph, which allows the shopper to choose their favorite stores and brands, and then the app will show a wall of content and offers based on their preferences. What is most interesting about this app is the protection of the consumer’s privacy, Westfield doesn’t keep personal information and nor preferences. Also, Westfield has a massive social media presence. One of the top creation is the availability of a stylist that helps consumers with wardrobe dilemmas 24 hours 7 days a week. 3.0 – DETERMINE THE SUCCESS OF THE CURRENT MARKETING STRATEGIES The best method to evaluate the success of Westfield’s digital marketing strategies is using numbers and measuring their social media impact. Using analytics tools available on the web, it is possible to measure the access numbers of a website. In the case of the website www.westfield.com.au, its clear to affirm that it is a successful website. According to the website tools, westfield.com.au is in the 318th position in the raking of the most accessed websites in Australia, have an estimated of 28.000 daily visits and the visitor stays on the website for about 3 minutes, which is a high number, whereas in a browser it is possible to change a content in just one click. An interesting observation is that this website has 4.800 other websites linked to it. The Facebook account has 430.000 likes and 2.2 million visits, and the posts have a lot of interaction specially in posts that contain questions and suggestion ideas, for example, one post that starts the debate about sharing the corridor in two lanes, one fast and one slow, this post has more than 2.000 likes and more than 100 comments. Another relevant number is that Westfield has more than 5.000 followers on  Twitter, and has more than 3.800 followers in the Westfield Insider Instagram account. These numbers and information represents how successful the Westfield’s digital strategies are, and with the innovative and creative marketing department higher numbers and interactions will be reached soon. 4.0– DESCRIBE YOUR CAMPAIGN Due the success of the Gift Card campaign, and based on these remarkable digital strategies, my campaign aims to combine reward cards and the digital medias, with the clear objective to attract more customers, increase the Westfield brand value and be a satisfactory action for the shoppers and the retailers. The idea consists in developing three new cards, but different from the gift card, these new cards will be to reward the owner of the card. The three cards will be known as Silver, Gold and Diamond. These cards will be easily obtained by the customers in every participant retail, remembering that everyone starts with the Silver Card. With this card in hand, each purchase will provide a certain amount of points. Each 5-dollar spent in one Westfield retailer is equal to 1 point in the Silver Card. When the shopper achieves 200 points, they will be able to exchange the Silver Card for the Gold Card. In the Gold Card, the rules change, each 8 dollars spent in one Westfield retailer is equal to 1 point. And to be promoted to the Diamond Card, the shopper needs to achieve 300 points. When the shoppers achieve this amount, they will be able to enter in a select group of the Diamond Cards shoppers. Each card will benefit the shoppers in a different way. The silver card allows the shopper to receive special offers and to participate in promotions. Obviously, if there is a lot of silver cards, the odds of winning is lower, so which card provides a more exclusive rewards. With the Gold Card, besides receiving special offers, consumers will be able to participate in promotions with highly valuable rewards such as travels and cars, and to receive invitations to stores openings and brands tests. And the special clients who achieve the Diamond Card will be a VIP shopper, they will participate in promotions with higher valuable offers, special invitations for parties and VIP passes and have a private lounge in the shopping when they can drink a coffee, use Wi-Fi, receive a massage, just like an exclusive airport room for VIP passengers. The retailers will also  benefit from this campaign, because they will purpose the special offers, so will provide more interaction with the customers, the perfect time to announce a new collection or a settlement. And all the Westfield digital media will be available for them to use and disclose themselves. Therefore, this campaign will benefit the shopper, the retailers and specially the Westfield Shopping Center. BIBLIOGRAPHY Alexa – Actionable Analytics for the Web, viewed 17 June 2014, Cruz, S. 2011. ‘Westfield Group’s Digital Marketing Strategy viewed 15 June 2014, < www.businessreviewaustralia.com/marketing/company-reports/westfield-groups-digital-marketing-strategy> Dupre, E. 2013. ‘Westfield Balances Personalization with Privacy’ viewed 15 June 2014, Facebook Westfield, viewed 16 June 2014, Instagram Westfield Insider, viewed 16 June 2014, Murton, D. 2012. ‘Australian Marketing Update: Westfield’s Super Saturday, â€Å"Dumb Ways to Die† Karaoke, Nando’s Appoints Digital Agency’ viewed 15 June 2014, URL Mà ©trica, viewed 17 June 2014, Twitter Westfield, viewed 16 June 2014, Westfield Insider Blog, viewed 16 June 2014, Westfield Gift Cards, viewed 15 June 2014, Westfield Website, viewed 15 June 2014,

Broadway The American Musical Essay

At the start of the 20th century, the popular vaudeville shows that crossed the nation became the training ground and inspiration for the birth of the American musical. As the primary location for the professionalization of American performance art, understanding the complicated negotiation of gendered and racial identities on the Broadway stage provides important background to the development of an American identity in concert dance through the rest of the century. As you watch these videos notice how musicals come to represent American ideals such as abundance, opportunity, pluralism, optimism. 2.1 Give My Regards to Broadway: 2.1.1 Some of the images from the Follies look like the creation of a new Eden. It was said that in America the streets were paved with gold. Describe the ‘abundance’ found in Ziegfeld Follies and how this relates to an image of America. It reflects to how women being described pure like gold. In the show, all the women wear gold that describes valuable objects. Ziegfeld understands of how he could sell â€Å"sex† idea (by women) to the audience. 2.1.2 What were the Follies and how did they include the different ethnic minorities present in America. The include other cultures in the show by telling jokes to the audience. There were several culture mentioned in the jokes, such as Irish jokes, Italian jokes, and Jewish jokes. 2.1.3 A Follies ‘girl’ had to have a ‘regular profile’, and most were six feet tall. If a Follies girl is the ideal American girl, who is excluded from the image of ideal America? Mostly others race, such as Asian, Black, or any other race besides Causasion. 2.1.4 Many immigrants left the Old World because the social structures of the time kept them locked in a certain economic class. America held the promise of changing one’s station in life. It was the land of opportunity. How was the opportunity and variety found in Vaudeville representative of this idea of America? Vaudeville is the era when anyone can perfome anything featuring dancing, comedies, and singing that focus on individual performance. It represents the idea of America because it displays of mixed cultures in America. It defines a picture of culture variety in America, which unites America. 2.1.5 Describe the clip from Yankee Doodle Dandy. How is Cagney, playing Cohan, the ideal American? Look at who else is on stage, who is or is not allowed to be in this image of America?  Cagney represents a picture of American pictures, such as white man and high class image (nice suit). Based on the video, all of the people on stage are Causasion, which excludes other culture. 2.1.6 How does the musical ‘Mythologize’ America? 1.2.3=Lesson 1.Resource 2. Question 3 2 Mostly represent majority race (mostly represent Causasion), displays perfect picture of American girl (pure, pretty, perfect picture), and represents great music and dance. 2.1.7 How did Burt Williams both perpetuate and challenge stereotypes of black Americans? What does it mean for a black man to perform in black face? Burt William represents a picture of black Americans at that time by telling the audience jokes that related about black Americans. However, besides his jokes he also put other images like the pain being a black American indirectly by his jokes or by his song. Perform in black face was the only way for him to perform in enternainment industry. 2.1.8 Burt Williams claims that he would like to do both the ‘pathos’ (drama) and the fun, but he is known for comedy and if he did the pathos, he would no longer be Burt Williams. Is Burt Williams, then, an actual man, or just a character? Burt Williams at that times represents as a character only because he hides himself and only performs the arts by telling audience jokes. He understands  that his job is to entertain the audience. 2.1.9 Form/technique: Describe blackface performance through its origins, its popularity and performances by Burt Williams and Al Jolson.  Using blackface for black performers and white performers, mostly contains comedy, and stereotyping of black cultures (make fun of black Americans) 2.1.10 How did Fanny Brice break the expected image of the Ziegfeld girl? She breaks all the images of American standard of beauty such as being physically pretty. She represents a comedy story by using facial gestures and eyes movevents. 2.1.11 How did World War I change Broadway? It changed the characteristic of broadway, from blackface to Tin Pan Alley era where most of all the musicians and artists produce their idea in the one building and presents it after. 2.1.12 Show Boat was a marriage of what two traditions? European operetta and American musical comedy. 2.1.13 Why was Show Boat so influential? In terms of subject matter? In terms of who was included on stage? Show Boat represent producer’s idea of musics, which represents American music. 2.1.14 Based on what you have seen, how was Broadway ‘uniquely American’? It represented musical theme and comedy which was entertaining to audience. It also displayed of mixed cultural background to represent the arts on the stage, such as black American culture , Causasion culture (mostly European), and Jewish. 2.2 Syncopated City â€Å"In the ‘20s everyone had permission to visit each other’s land and see what they were doing.† 2.2.1 Alcohol was outlawed during Prohibition, but was not strictly enforced in NY. This meant that people of all social classes were breaking the law and thus normal rules about 1.2.3=Lesson 1.Resource 2.

Ink Out of Yellowbell

In partial Fulfillment of the requirements in Physics Ink out of Yellows flower The world today is suffering for an economic crisis; many people seem to realize the importance of each item that needs to be bought. Ink is an ordinary item but prevalent in everyday use. Ball pens, pent pens, markers and everything that provides ink for its functions are expensive that not all people can afford. That's why the researcher investigated a project that can help lessen the economic crisis for the production of ink. L. Introduction Statement of the problem In school and office, we usually use pent pens and markers.However, the marker inks which we often used are to expensive to buy for a student like me. In times we need it the most, is also the time when we don't have the ink. It is very hassle to go out in the school or office Just to buy a marker ink. The marker ink which we usually used has bad odor that's why it is sometimes bad for our health. Objectives The objective of this project is to create an ink which is easy to produce and to get and also to recycle organic materials. Hypothesis The ink that will be produced will be a little bit pale in color And the product, somehow will have unexpected results.Significance of the study Creating this product will help you create a valuable things out of organic materials that could be found somewhere. Scope and limitations of the study This study covers only mostly about flowers and fruits that could be used to produce ink. However, using other material may not work effectively. Inclusive dates and places of study Gather some yellows flowers and put it in a mortar. Crush it using a pestle then get the extracts. After collecting the extracts, put it in a casserole then put the fire on. Wait until it boils. Add vinegar by the time it boiled. Let it cool for some hour then put it in a clean, empty container. ‘V. Presentation of data and results The ink we produce is a little bit brownish, because it is made from yello ws flower.Yellows flower doesn't seem to be able to produce dark-colored ink, and as what is expected, it turn out brownish in color. V. Analysis of data and results Based on the results of our project, the color of the Ink produced, matches somehow, the color of the material used to produce it. VI. Summary, Conclusions and recommendations Overall, our project seemed to turn out successful. Try to use a flower or a fruit that has a darker extracts such as rose. If you use a flower that has a light color of extract, you should multiply the measurement of the flower by two VI'. Literature Cited petals. HTML VIII. Bibliography

How Information Technology has Impacted My Daily Life Essay

In the twenty-first century, information technology (IT) is at the core of most business activities (Laube xiii). IT is also at the core of many personal activities. Like many U.S. Americans, my personal and professional activities relay heavily on the use of technology. From the alarm clock in the morning to the computer at work, technology plays a vital part of my everyday life. Technology enhances the ease and simplicity of activities and adds convenience to life. Although, when these technologies fail to operate correctly, they disrupt daily activities and hinder productivity. It is six in the morning and my cell phone rings. It is my alarm clock. Due to technological advances, I no longer have a need for a traditional alarm clock. I do not have to worry about waking up late because of a power outage at night. Although, if I forget to charge my cell phone battery or the volume is off, then this great convenience disrupts my daily routine. The cell phone has also eliminated my need for a land-line house phone. The cell phone is an immense expediency and allows me mobile contact with anyone, no matter where I am. In addition, the camera in my cell phone is extremely handy. This feature allows me capture a cute moment in time of my daughter at times when I would not normally have my regular camera with me. I can print, download, or send these pictures to friends and family. My cell phone also acts as a notepad and calculator. For example, if I am driving and think of something I need to write down, I can simply record myself a message and write it down later. This is not only a convenience, but also serves as a safety method. In addition, if I am in the store and need to calculate a sale price or total, I only need to go as far as my purse for assistance. The cell phone reduces my need for many other modern day conveniences and also reduces the number of items I have to carry in my purse. If my cell phone was lost or not operating correctly, it would terribly impede my daily activities because I depend on it for so many different matters. Besides the computer, the cell phone is one of the most utilized and revered technological devices in my life. The computer aids me both in my personal and professional life, as it is used for a vast variety of activities. I utilize the computer for work, fun,  relaxation, and money. I would be lost without a working computer and internet connection. At work, everything I do depends on using the computer. I use the computer to look up client information, log client contacts, run proposals and ledgers, keep up to date on industry and company happenings, and to stay in contact via email with clients and co-workers. At home, I use the computer for a number of different tasks. Tracking and logging my finances depends on computer usage, as I do my banking and pay bills online. This eliminates the need for paper statements and bills. Word processing programs and the internet enable me to complete homework assignments without even leaving the comfort of my own home. Email allows me to stay in contact with my group members for school as well. Computer technology also permits me to supplement my regular income by selling items online. Websites, such as ebay.com and half.com, make it quick and easy to earn money by selling stuff I no longer need or use. The computer is not all work and no play though. I use email to stay in contact with friends and family. The internet is used to play online games, watch television shows, or download music, all of which are a source of relaxation for me. Without a properly operating computer and internet connection, my life would be extremely difficult. Many peoples personal and professional lives revolve around technology, including mine. From cell phones to computers, the world depends on technology to survive. Technology serves as a means of communicating, gathering and obtaining information, and convenience. When these technologies fail though, daily life can be extremely difficult, or even disastrous, due to the immense dependence on technological devices. Work Cited: Laube, David R. and Raymond F. Zammuto, eds. Business Driven InformationTechnology: Answers to 100 Critical Questions for Every Manger. Stanford, CA: Stanford UP, 2003.

CERA - Performance Measurement Case Study Free Sample

This assignment is intended to demonstrate the individual performance measurement scheme of the CERA, which is one of the consulting companies that provide their consultation regarding the civil construction. As stated by Sanchez et al. (2015), performance management mainly includes different types of activities that ensure that the organizational goals can be consistently addressed in most efficient and appropriate manner. It is seen that CERA has achieved the competitive advantage for their qualified as well as skilled consultants who are useful in their field. Some of the senior level managers of the company are well convinced regarding their effective HR practices, but some of the managers still think that their organization do not have the effective HR practices to measure the individual performances of their employee. Therefore along with showing the limitation in the individual performance at the CERA, this assignment also provides a recommendation regarding the performance me asurement approaches by applying which the company can get an extensive and more efficient human resource. To manage performance most effectively in CERA, it is imperative to measure the employee performance with more effectiveness by facilitating the close monitoring. As per the viewpoint of Ferreira & Otley (2013), performance measurement can be defined as the process of the collection, analysis and report the evidence related to the fulfilment of the group, individual, system or the organization. Mainly an effective performance management system has five different parts such as defining the expectation regarding the performances, facilitating the performances, encouraging the employees to achieve the optimum level of performances, performance measurements and proving feedback to the employees regarding their performance. However, it is that CERA set some objective for their employees and asks them to achieve this. Therefore, they measure the employee performance by reviewing how many objectives they are achieving with quality. For example, to assess the performance level of the junior consultants they facilitate the performance appraisal by following the management by objective strategy. As per the viewpoint of Tseng (2014), management by objective is one of the model regarding management that mainly improves the performance of any organization by defining several objectives, which are agreed by both the employees as well as management. Moreover, to achieve those objectives they treat their employees like a school student because here the involvement of the senior level management is very high. They provide a brief and sufficient knowledge to their employee regarding how they can achieve those objectives, but by following this strategy, they do not get any sufficient knowledge regarding individual employee performance (Mayer& Davis, 2012). However, this strategy of them makes their organization to achieve more and effective output, but this strategy is not sufficient to produce highly effective and experienced employee. Along with that, this strategy suppressed the innovation capability and individual performances of the employee. CERA facilitates the performance management in their company to encourage the employees. The senior level managers have observed that the CERA is effective to achieve a good level of productivity, but they do not have any effective motivation technique by which they can retain their experi enced employees. Therefore, there are high levels of possibility that after sometimes depression can be generated among employees. To reduce the chances of that, they need to involve an effective level of performance management system. Moreover, after measuring the performance, they apply a wrong strategy to provide employees with a reward (Boland& Fowler, 2011). They provide more facilities or more financial reward to their senior level employees rather than their junior level employees. Therefore, this creates tremendous dissatisfaction among the employees. Therefore, it can be said that there is a misalignment among their organizational objective and their actual performances. CERA advertise their organization as one of the specialist's companies who has excellence compensation strategy for their employees. However, it has been observed in the present situation; CERA do not have any excellence in the compensation strategy, and they do not provide compensation based on the perform ances of the employees. This is because; they think that they can get more effective output from their senior level employees. Their ineffectiveness to provide preferences to their lower level employee may create a sense of de-motivation among the employee so that there is a high level of possibility that affords of the employee can be decreased gradually (Brignall & Modell, 2010). Additionally, it is also observed that CERA does not have any active feedback strategy that any company provides to their employee so that their employees can correct their performance and assists their company to achieve their pre-determined level of returns. In the case of CERA, it has been observed that they do not have any active feedback strategy. As stated by Kaplan& Norton (2013), feedback can be provided in oral or written mode and offers different advantages to both the employees as well as the company. The main benefits of effective feedback are it helps both the company and employee to improve the performances. Along with that it boosts the employee retentions and decreases employee turnover. Therefore, employee loyalty can be increased by following a feedback strategy (Folger, Konovsky & Cropanzano, 2011). Moreover, effective feedback reduces the cost due to fewer requirements of the training and development and increases the sales of a company. From the case of CERA, it is seen that they have very few employees; therefore, if they do not follow an effective strategy to handle their performances then they may face huge problems regarding employee turnover in their near future. One of the effective rationales regarding the re-bo oting of the performance management scheme of the CERA is identification and elimination of weaknesses in the traditional approaches that they mainly follow. Their performance management system must be effective to provide a timely as well as meaningful feedback to their staffs (Yahya & Goh, 2012). Another limitation in the CERA is the higher level management does not take feedback from the lower level employees because they do not have any believe that the lower level employee can provide an effective feedback that can support their company to achieve a better level of output. However, taking feedback from different sources such as customers, subordinates, and peers can develop the innovativeness of any company. It is seen that CERA only follow the management by the objective approach. Therefore, it is highly imperative for them to follow more efficient performance appraisal process by which they can judge the employee performance with more effectiveness and can provide them with the effective feedback by which they can lower their weaknesses. As the senior level management are very much effective to monitor their employees closely so that they can implement the 360-degree performance appraisal process. As stated by Levy & Williams (2014), 360-degree performance appraisal feedback is one of the processes that is utilized by any company to collect information regarding their employees from different sources to assess the work related behaviour of the employee. I order to facilitate the 360-degree feedback in the business; CERA can take the feedback from the immediate boss, supervisor and the peers. CERA can also solicit the feedback from different external sources that regularly interact with their employees. After the implementation of the 360-degree feedback in the company, CERA can assess the actual behaviour of their employees. After that, it is highly important to provide feedback to the employee regarding their performance so that their strength can boost and weaknesses can decrease. As opined by Alimo?Metcalfe (2012), the 360-degree appraisal can help the CERA to measure several things such as it helps to measure the competencies as well as the behaviour of employees. Moreover, it focuses on several areas such as character, leadership and teamwork. Along with that, it helps the upper-level management to conduct the planning and set their business related goals. As per the viewpoint of Bohl (2013), 360-degree performance appraisal also helps the employees as well as management to identify the business related objectives by improving the communication among the employee and employer. Additionally, 360-degree performance appraisal helps the organisation to focuses o n their core competencies. However, there are several issues involved in 360-degree feedback that is this tool is not customised according to the requirement of the company. It is imperative to take information from different stakeholders of the enterprise because it enriches any business with the different innovative idea that helps them to facilitate more growth. However, there is one of the disadvantages of the multisource information because it may generate the conflict in the company (Carless, Mann& Wearing, 2015). Therefore, before taking the multi-source feedback, CERA must be careful regarding that. Therefore, to make this tool more useful, it is important for CERA to customize the tool according to the need of the company. Moreover, manipulation of the employee to provide a rating to the employee may lead some biases because this process can be partial in some cases. There are enormous possibilities here that higher level manager can provide more efficient feedback regardin g those employees with whom they have the practical relationship (Brutus, Fleenor & London, 2016). Along with the 360-degree performance appraisal method, it is also important for CERA to follow the behaviourally anchored rating scale. As per the viewpoint of Murphy & Constans (2014), behaviourally anchored rating scales rate the performance of any employees based on some specific criteria. This performance appraisal process is mainly presented in the vertical mode by involving the point in the scales up to 9 from 5.As opined by Saal, Downey & Lahey (2012), this performance appraisal procedure merges the benefits of critical incidents, narratives as well as the quantified rating in the company to assess the employee performance against different criteria such as poor, good and moderate. Rather than graphically anchored rating scales, behaviourally anchored rating scales are more efficient because it helps the organization to eliminate some of the rater error. There are several advantages for which CERA must follow the behaviourally anchored rating scales which is it reduces the po tential for the biased responses in the company. Along with that, this performance appraisal process only measures the observable as well as specific behaviours. Moreover, it is effective to provide the standard as well as specific comments regarding the fulfilment of the job. As a contrast to different traditionally rating scales, this rating scale provides more accurate evaluation regarding the performances as well as the behaviour of the target persons. This effective tool also has some disadvantages that may create some problem for the managers of the CERA.As mentioned by Bernardin & Smith (2011), the main drawback is this performance appraisal process requires only effective and skilled staff. Moreover, the performance measurements tool require huge time alongside it is very complicated too. BARS are mainly dependent upon the aptness and the precision of different anchored statements. Moreover, the frequent update is mandatory along with the change of the job requirements. During designing the performance appraisal process, the HR manager of CERA must consider different types of error that are mainly occurred in any company. Rater errors are the error that took place during the performance measurement procedures. As stated by Bernardin & Walter (2013), rater error can be described as the credibility as well as the accuracy regarding the measurements of the performances. Rater errors are the human error which is very much common in any performance appraisal process because anyone cannot tell that any performance appraisal will be effective shortly. Different types of rater errors are a halo effect, leniency error, recency error, similar to me error, central tendency error etcetera. After implementing the proposed performance appraisal process, CERA may face problems due to below mentioned the reason. Halo effect error may occur in the CERA if the HR managers rate the dimensions of the performances either based on the positive or the negative rating. Thi s is one of the errors because in this method there are not any rating criteria to judge the performance of employees who have scored the middle-level performances. Due to leniency error, the manager of the CERA may give the low end of the scale if they have achieved the middle position on the range, which called the negative leniency. The manager may also provide high end of the scale to the employees whose performances is in the middle position of the scale that is called the positive leniency. Along with that, recency error in the performance appraisal process of the CERA may occur if the HR manager rates any employee based on the recent incidents regarding any employees. As opined by Borman, Hough & Dunnette (2012), central tendency error may be happened in the CERA, if the HR manager may rate the employee with higher performance by the average performance. HR manager may do an entirely wrong judgment to the subordinate employees if they can judge the lower level of employees ba sed on perspectives of other employees, which is called similar to me an error. The above facts can conclude that for achieving adequate performance, an effective performance management system is necessary. This is because effective performance management system always generates a productive organisation with efficient, skilled and motivated employees. The above fact also concludes that remuneration must be provided based on the performance so that the involvement of effective performance appraisal process in necessary. Performance appraisal process not only helps the organization to understand the capability of their employee but it also helps the employees to eliminate their present weaknesses and develops their strength. It has also becomes clear that as an innovative company, they are suppressing the innovative capability of the lower level staff. Moreover, they do not take feedback from the customers to provide consultation to them, which creates problem to understand the actual needs of the customer. In this context, performance measurement approaches beco mes evitable. The analysis in the report clears the fact that before implementing 360 degree appraisal system in their company, CERA must arrange a meeting with their employee where they should instruct their employees how they should provide feedback to a particular employee. On the other hand, it becomes clear that at present, there is not any rater error that is happening in the CERA because of the absent of their effective performance appraisal method, but it can be generated in the later time if the HR manager takes the performance appraisal process too casually. Further, it is found out that It is seen all of the modern organization provides feedback on the performances by facilitating an efficient performance appraisal method so that their employees can get a chance to understand and correct their weaknesses. Therefore, using error detection strategies might be effective in improving the overall performance of the organisation. Alimo?Metcalfe, B. (2012). 360 degree feedback and leadership development.  International Journal of Selection and Assessment,  6(1), 35-44. Bernardin, H. J., & Smith, P. C. (2011). A clarification of some issues regarding the development and use of behaviorally anchored ratings scales (BARS).  Journal of Applied Psychology,  66(4), 458. Bernardin, H. J., & Walter, C. (2013).Effects of rater training and diary-keeping on psychometric error in ratings.  Journal of Applied Psychology,  62(1), 64. Bohl, D. L. 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